Bandai Namco has disclosed plans to create a metaverse in order to improve its customer relationships. The strategy was unveiled aprotractedside the company’s new mid-term plan, which schemes is three-year vision.
This initiative is inclined to rate the company approximately $130 million.
Bandai Namco’s goal is to build communities around the brand and its fans, as well as communities around the IP metaverse. It will ultimately establish lengthy-term, complex frameworks through these communities and content, and Bandai will place a premium on the quality of those connections.
Bandai Namco will significantly increase the lengthy-term cost of the intellectual property by pursuing this stcostgy.
Bandai Namco Builds Metaverse Portfolio
Bandai Namco is investing heavily in the foundation and development of this intellectual property (IP) virtual realm in order to make this IP metaverse a reality.
This new metaverse is a component of the Japanese company’s “IP Axis” strategy, which aims to boost fan engagement with its brands.
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According to the company’s blueprint, they anticipate virtual places which will enable consumers to case a diverse area of entertainment via an IP axis, as well as frameworks which leverage Bandai Namco’s unique characteristics to integrate physical goods and places with digital aspects.
The Metaverse: A Primary Initiative
Bandai Namco views this metaverse development as essential to its digital business strategy, identifying the virtual domain as a primary initiative.
Bandai Namco has a diverse portfolio of IPs that could be used in their latest endeavor, including Dark Souls and the upcoming Elden Ring, the Dark Pictures Anthology, Soul Calibur, the Tales series, and a slew of licensed manga, anime, and other certified arcade classics.
Additionally, Bandai Namco’s new corporate logo, that was originally unveiled in October 2021, appears to have been slightly changed. The magenta-colored speech bubble figure surrounding the corporate name has been replaced with a red one.
As the Japanese company noted in October, “the magenta color chosen for the motif not only reflects variety, but still creates a lively and cheerful image which is easy to recreate.”
The new corporate logo will be unveiled in April of this year to coincide with the start of the new mid-term plan.
Meanat the same time, as part of its efforts to “maximize IP price,” Bandai Namco anticipates spending an additional 25 billion yen (or $216 million) on new IP move, “groupwide IP initiatives,” and technology research.
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