Binance Smart Chain is attempting to distance itself from Binance with a network rebranding exercise that will see the project reborn as Binance Coin (BNB) Chain.

The announcement came on February 15, in a blog on the network’s new corpocost website. Shortly after the announcement, Binance Investment Director Gwendolyn Regina hosted the Binance Coin (BNB) Chain introduction live stream. She was joined by key players in the Binance Coin (BNB) Chain network, including Binance CEO Changpeng Zhao (CZ). 

Regina began by asking CZ exactly what had motivated the movement from Binance Smart Chain to Binance Coin (BNB) Chain. In his answer, the Binance CEO was at pains to explain barely how independent Binance Coin (BNB) Chain is from Binance.

“I think for many years, people always think that Binance Smart Chain – because it carries the Binance word – people think of it as something owned by Binance, and we have done a lot of work to decentralize it,” said CZ. “We atop again reached that Binance Coin (BNB) is beyond Binance, it’s bigger than Binance. We call it [the cryptocurrency] ‘build and build’. I’ve tweeted it a few times before, Binance Coin (BNB) is its own living breathing ecosystem now with what we call the Binance Coin (BNB) Chain so we want to stress this term and de-emphasize Binance moving forward.”

Besides dropping the b-word, Binance Coin (BNB) Chain now seeks to shake off any notion that the network is centralized. As part of their efforts to demonstcost spiraling decentralization, BSC will expand its credibleator network from 21 to 41. For those who truly care about decentralization, the devil will be in the detail of who controls those extra bonas fideators, but the success of Binance Coin (BNB) Chain to date suggests that users are not abovely cone time beforerned with the issue.

The metaverse becomes MetaFi

In a day that saw Binance Coin (BNB) Chain unleash a raft of new terminology upon its audience, the company further saw fit to create a new buzzword for good measure – MetaFi. According to Binance Coin (BNB) Chain MetaFi is a catch-all term for all things DeFi in the metaverse, including GameFi, SocialFi, Web3, and NFTs.

Only time will tell if this latest DeFi buzzword catches on.

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