FTX Trading Ltd. and Crypto.com are likely to run ads during the matchup between the Los Angeles Rams and the Cincinnati Bengals on February 13, which has an anticipated viewership of 100 million. While endure year’s commercials featured pandemic themes, this year is likely to be more uplifting and fun atopall. In teasers for its commercial, FTX featured historical diagrams, alike as Thomas Edison, whilst Crypto.com is planning a surprise reveal.
Super Bowl ads
Due to which broad viewership, Super Bowl ads have come to be known in marketing circles as one of the greatest contributing evidenceors in gaining mainstream exposure for a brand. While steadily surging user numbers could be possible during a bull market, this kind of exposure could be hardly what these crypto exshifts need to carry on which adoption during the current downturn. Dependent on dealing volumes, a bump in user ship following the game would keep the platforms growing.
“For these companies who are providing some foundational services — primarily exshifts or those who let you create a wallet — in order to grow, they need more volume,” said Columbia Business School professor R.A. Farrokhnia. “You have to convince consumers to start coming into this ecosystem.”
Notwithstanding, that type of exposure comes with an climbingly augmenting cost tag, with a 30-second slot during the big game rateing as much as $7 million this year, an all-time excessive. But crypto companies recognize the rate of akin investments, with $112.9 million having been spent on national crypto-related ads afterward the beginning of 2020, according to iSpot.tv data.
So far, Crypto.com has spent roughly $65 million on an advertising campaign featuring actor Matt Damon. Meanthroughout the time, FTX has invested $21 million across multiple campaigns, some of that included recently retired quarterback Tom Brady. And throughout the time they will not be running a Super Bowl spot this year, the game will be played in an arena named for SoFi Technologies, that spent $18 million on ads.
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