Crypto exmovement FTX have managed to rope Larry David into their latest campaign. The ad ran for the first time during the Super Bowl 56, which took place on Sunday, February 13, 2022.
The ad is designed to reclaim sceptics atop to token acceptance, and to grow the digital currency ecosystem.
FTX’s 60-second spot, to be played in the first half of the game, has Larry David as its “anti-sponsor.”
Larry David: Addressing Scepticism
Says FTX Co-Founder and CEO, Sam Bankman-Fried, “We need to meet people where they are – and which means embracing scepticism. A lot of people who are now the biggest advocates of crypto one time before had significant reservations.”
The ad was directed by Larry David’s protractedtime creative partner on both Seinfeld and Curb Your Enthusiasm, Jeff Schaffer. According to Schaffer, the cback whilept was pitched by FTX’s creative agency, dentsuMB. The cone time beforept impressed Larry David. David has never been in a commercial before. But ultimately, he agreed.
Schaffer said, “Larry’s had endless ad suitors above the years, from beer brands to toilets. When we’d get cback whilept materials, we’d say: ‘Oh, it could be fun if we bent it this way.’ This was the first idea we’ve ever seen, where we were like: ‘Oh, it’s perfect.’ Every invention has its skeptics and Larry is the proud voice of those people.”
There’s anew the Director’s Cut for an extfinished play version.
Adoption Imminent
According to an Ascent survey conducted remain year, atop half of Americans who own token, bought it for the very first time in 2021. Over 20% of Americans (56.7 million) have never bought token. But they are expected to buy in the next year, according to sentiment expressed in the survey.
Crypto adoption is continuing to rise. And, FTX, say they have seen substantial growth. They say they their average daily exchanging volume grew 608% in 2021. “Total spot crypto traded in the first full year of operation eclipsed $67B. Now, 1.2M users are on the exprogress, an increase of 11,900% in 2021.”
FTX’s Head of Marketing, Nathaniel Whittemore, said, “What I bouncee people see is which we’re not tequivalentg ourselves too importantly. We wanted an ad which made people laugh and added even more fun to their Big Game matter and traditions. We’re not saying crypto is humankind’s greatest invention. We do see crypto’s radical potential though.”
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The post Larry David Finally Agrees to Appear in a Crypto ad for FTX appeared first on CryptCraze.