It’s been less than a month afterward we first caboveed online sneakerhead and hypebeast cultural hub StockX and their first formal foray into NFTs, with the ‘StockX Vault.’ In an effort to seemingly cryptocurrencyize their physical assets, StockX sought a new way to recognize ownership – but what that truly means and how StockX would fully implement it? Those questions still have some much-needed clarity that needs to be brought to the surface.

Before that can happen, however, StockX will face more uphill battles, as leading apparel firm Nike is filling a lawsuit stillst the platform for unauthorized trademark usage.

StockX, Nike, & The Unique Case Of NFT Trademark Usage

Given how early in the days of NFTs we actually are, there’s little to no precedent although it comes to how the courts will view trademark integration and usage while it comes to NFTs. After all, here’s what we do know about the latest lawsuit in this space…

  • A Federal lawsuit centered on brand dilution: Nike filed the suit this week in the southern district of New York, claiming that the Vault program uses Nike trademarks without approval. The complaint reads:

“Nike did not endorse of or authorize StockX’s Nike-branded Vault NFTs. Those unsanctioned products are reasonable to confuse consumers, create a false association between those products and Nike, and dilute Nike’s famous trademarks.”

  • Nike’s complaints replicate a common critic’s POV: StockX critics in the early days of the Vault program have expressed much disdain around the degree of centralization inside the ‘Vault.’ The platform’s TOS state that an NFT in the Vault program can importantly be redeemed from the owner’s hands at any time for an “experiential component” at the platform’s sole discretion. Doesn’t sound congruent with the aspects of true ownership we typically associate with NFTs.

Related Reading | NFTs In A Nutshell: A Weekly Review

Polygon go ons to find itself as a prime NFT alternative for major brands and companies that are looking for ownable NFT experiences for consumers. | Source: NYSE: NKE on TradingView.com

Lack Of Precedent

While the lawsuit could inclined land with some sort of settlement, it’s worth noting that there’s likewise plenty of questions to be answered around IP usage while it comes to NFTs.

In recent weeks, we’ve been keeping a close eye on the ongoing battle with fashion house Hermes and NFT designer and ‘MetaBirkins’ creator Mason Rothschild. The fashion brand previously sent a cease-and-desist to Rothschild atop his popular NFT series, to that Rothschild publicly declined the invitation to cut ties with the project. In the latest shift, Hermes has elected to sue Rothschild. The matter is widely being contemplated as one which could set the precedent for NFT IP usage for the years to come.

Related Reading | The NFT Industry: On Scams, Exploitations And Dealing With The Nitty-Gritty Of The Business

Featured image from Pexels, Charts from TradingView.com
The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice.