Omnitude: Bringing Transparency to Online Marketplaces

The new landscape of corporate IT involves ever faster adoption of newer technologies, and Blockchain is no different. Companies of all scales are clamoring to see how ledgers, dapps, and Blockchains can give them a competitive edge. But the amount of interest is outstripping the speed of progress in making business-ready crypto-technology solutions: the most exciting solutions are either in the pipeline or unscalable as of yet.

As of now, Blockchain solutions are out of reach for the vast majority of businesses. Development costs and complexity are big barriers to custom solutions development and will remain so for a few years. However, a new Blockchain platform wants to be the middleware layer between businesses (especially eCommerce and ERP systems used) and the wider cryptosphere. Omnitude is currently in development and ramping up for launch.

As the Omnitude team put it in their whitepaper: “Omnitude is a radical concept in blockchain ecosystems. A middleware plug and play blockchain built on Hyperledger Fabric, for use across the whole spectrum of enterprise eCommerce platforms. Utilising Omnitude as an integration layer between existing systems enables rapid deployment of blockchain technology without the need to replace current systems.”

A track record in tracking data

Reassuringly, the team has worked on a range of tech challenges for the past decade, which should mean they have the pieces in place to roll out their roadmap efficiently: “Omnitude is a blockchain project borne out of an existing enterprise eCommerce agency. We’ve spent the best part of the last 10 years putting up with one of the major problems Omnitude will fix, integrations. We’ve spent most of our time integrating and reintegrating systems.

We know this sector inside and out, we have a pool of staff who know this sector very well and more importantly, we have a lot of enterprise customers who cannot wait to get their hands on Omnitude.”

Ecosystem focused

Perhaps learning from the experiences of other Blockchain platforms, Omnitude is targeting partnership early, aiming to have as many partners on board as possible before the launch. Omnitude reached an agreement with one of the world’s leading eCommerce software providers, CS Cart.

CS Cart is one of the world’s leading multi-vendor eCommerce platforms currently being sold in more than 160 countries and powering more than 35 000 stores – this enables Omnitude access to a ready-made base of customers.

They also landed a partnership with one of the leaders of ledger technology in Switzerland to help build the platform with CS Cart. As they put it:

Our collaboration with Swisscom Blockchain AG ensures that the scale of our vision and project is matched by our ability to deliver it…

“If successful, the platform could change e-Commerce as we know it today. With Swisscom Blockchain committing our strength in technical expertise, DLT experience and providing infrastructure strength, Omnitude has chosen one of the strongest technical partners in Switzerland.”

— Waldemar Scherer, Head of Enterprise Blockchain at Swisscom Blockchain AG.

Ramping up for launch

They are currently in the phase of token sale for ECOM, which holds the platform together: “The ECOM token is a utility token launched alongside the Omnitude platform and ecosystem. Merchants, customers, and suppliers will earn and purchase ECOM within the Omnitude ecosystem. The token will serve several primary functions: A native method of settlement between parties to access the system and its resources, an incentive for ecosystem participants to operate and secure the ecosystem, [and] a means to raise funds for the long-term development of Omnitude.” The token sale runs until May 31.


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