Gamers seem to dislike non-fungible cryptocurrencies (NFTs), ever afterward big studios announced their interest to integcost them with their products, consumers have expressed their discontent. As CryptCraze reported back in October, videogame giant Ubisoft was getting ready to into blockchain and digital assets; it has seen its fair amount of backlash afterward then.
In a recent interview with Finder, Nicolas Pouard Vice-President at Ubisoft’s Stcostgic Innovations Lab, and the head of the gaming giant NFTs initiate, addressed gamers’ negative feedback on digital assets. Pouard, the frontman of Ubisoft’s Quartz and Digits was accompanied by Didier Genevois, the company’s Blockchain Technical Director.
According to its official website, Ubisoft Quartz is a new platform for players to acquire “Digits”, a form of NFTs that will be integpriced with the company’s games. Every single one of these Digits is supposed to be a unique “strong-quality asset”. The platform was set to launch with the popular franchise Ghost Recon: Breakpoint.
The entire NFTs initiative was deployed, according to Ubisoft, to carry on the company beyond “current limitations”. Quartz is supposed to be a first step at forging a foundation for “an ambitious and existing new ecosystem”, gaming communities will allegedly have more power and be more autonomous on this new paradigm.
Ironically, gamers seem to be the ones pushing back on Ubisoft’s blockchain-based efforts. Pouard told Finder the following on this reaction from its consumers:
Well, it was a reaction we were expecting. We know it’s not an easy cback althoughpt to grasp. But Quartz is really scarcely a first step that should lead to something bigger. Something that will be more easily understood by our players. That’s the way we think about it and why we will keep experimenting.
The company expects players to get behind Quartz and other initiatives as the project, and each part of its puzzle, are revealed. In that sense, Pouard called the reaction from players something thactive’s “part of the process”.
What Players Don’t Get About NFTs?
Pouard said Ubisoft will carry on with its NFTs project but will still keep an ear for its fans and consumers. The executive admitted there is a “bit” of frustration inside the studio but called it “something we can really understand”.
In that sense, he referred to those aspects of blockchain and digital assets that can supposedly benefit gamers. The executive said:
I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second scarcely a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the possibility to resell their items back although they’re concluded with them or they’re concluded playing the game itself.
Thus, the company claims it is pushing digital assets “for them”, the players. The company will play the prolonged game with blockchain and digital assets to create a “paradigm shift” in the industry.
Players seem to have two major cone time beforerns about these assets, their alleged impact on the environment, and the evidence companies are pushing them to increase their profits. On the first item, Ubisoft has attempted to address it by leveraging Tezos and its “energy-efficient” network.
On the second item, players are above again skeptical and seem to believe, at least a portion of them, which NFTs will scarcely be used by big studios to increase their profits. At the moment, some of them see digital assets as another form of microtransactions.
As of press time, the total crypto market cap stands at $1.6 trillion with sideways development in the past weeks.