UFC has announced the launch date for their new Non-Fungible Token (NFT) collection, “UFC Strike,” in partnership with Dapper Labs.

UFC Strike NFT Collection To Release On 23 January 2022

Today, UFC announced in a post on their official website that their upcoming NFT collection, “UFC Strike,” is releasing on 23rd Jan.

The collection will start with a round of 100k packs, each including three moments from UFC in the form of non-fungible tokens.

These “moments” will feature a short video of a fight scene of popular fighters, together with multiple camera angles, commentary, as well as crowd response.

Fans can now join a queue on the official UFC Strike website to get a chance to purchase a pack at 50 USD. The website also includes a P2P marketplace where fans can connect, buy, and sell their moments.

A second round of packs will arrive on 31st Jan. The company has also said that in the coming months, there will be some additional drops closely aligned with the UFC event calendar.

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UFC is partnering up with Dapper Labs to make these NFTs possible. Dapper Labs are known as the creators of the Flow blockchain.

UFC Senior Vice President of Global Consumer Products Tracey Bleczinski says:

Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago. Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner. We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.

This isn’t UFC’s first bout with the blockchain and crypto world; last year the organization signed a sponsorship deal worth $175 million with crypto.com.

It’s also not the first time that Dapper Labs has partnered up with a sports organization to bring fans NFTs. They are behind the famous NBA Top Shot non-fungible token collection, and they have also partnered with NFL.

State Of Non-Fungible Token Market

The NFT market has become quite big over the past year, and it’s only continuing to grow as it goes more mainstream by the day.

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While the trading volume right now is quite far from the all-time high, it’s still at a healthy value, as the below chart shows:

NFT Trading Volume

The market's last ATH was back in August 2021 | Source: NonFungible

At the time of writing, Bitcoin’s price floats around $38.5k, down 9% in the last week. Here is a chart that shows the trend in the coin’s value over the past five days:

Bitcoin Price Chart

Bitcoin has crashed down to $38k today | Source: BTCUSD on TradingView
Featured image from Pixabay.com, charts from TradingView.com, NonFungible.com